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Run On Less Electric (RoL-E) was a real-world electric truck technology demonstration that took place in 2021, featuring 13 trucks driving real routes and carrying real freight. JBM produced all the video content for the Run, filming with fleets across North America and producing 30+ videos, including 'Meet the Fleet' profiles, stories from the road, interviews with OEMS, drivers and industry experts, technology showcases and results / updates / findings. It was an amazing experience! 

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